Iris Ceramica Group Enters Scent World with First Fragrance

Iris Ceramica Group, a leader in ceramic innovation, is venturing beyond traditional visual and tactile experiences by introducing its first-ever fragrance. This groundbreaking initiative, launched during Clerkenwell Design Week 2026, aims to immerse visitors in a multi-sensory world, transforming how they perceive materials and design.

Unveiling a New Dimension: The Scent of Innovation

Aromatic Expansion: Iris Ceramica Group's Foray into Fragrance

At Clerkenwell Design Week 2026 in London, Iris Ceramica Group is transcending conventional material perception by introducing its debut fragrance. This innovative step, developed in collaboration with Campomarzio70, represents a significant expansion into the olfactory realm. The brand's showroom has been reimagined as an interactive hub, offering a rich, multi-sensory activation that reinforces its standing within London's vibrant design landscape.

The Olfactory Signature: Blending Materiality with Scent

The new fragrance, a product of collaboration with artistic perfumery supplier Campomarzio70, based in Rome, symbolizes Iris Ceramica Group's commitment to translating the essence of physical materials into a sensory experience. Central to this fragrance is the iris flower, whose nuanced notes evoke the intricate processes of transformation, layering, and the passage of time—qualities inherent in ceramic design.

Clerkenwell Design Week: An Immersive Sensory Journey

During Clerkenwell Design Week 2026, Iris Ceramica Group is hosting a series of interactive workshops. These sessions feature four distinct olfactory stations, inviting attendees to engage with the fragrance through a harmonious blend of colors, textures, and tactile elements. This holistic approach creates a memorable journey that stimulates memory and perception, fostering a fluid atmosphere enhanced by the visual artistry of Lorenza Liguori. Concurrently, the 'Reloaded' project, a partnership with Diesel Living, captivates visitors with a striking pop-up window display at the ICG Gallery, further illustrating the dynamic interaction of senses within a design space.